ALTO Design
In Hualien, Taiwan, the story of connection takes physical form through an architectural dialogue between industrial strength and organic warmth. Collaborating with renowned Japanese architect Kengo Kuma, this 320 sqm sanctuary transforms 29 repurposed shipping containers into an inviting brand experience. The design centers on a profound material metaphor: warm timber volumes slide seamlessly into white steel containers, mirroring how paper coffee sleeves nest within Starbucks’ iconic cups. This deliberate contrast creates a sensory journey that transforms the rigid into the inviting—where customers experience the brand’s commitment to warmth in every detail. Floor-to-ceiling glazing frames Taiwan’s dramatic mountain landscapes, while a vibrant mural celebrating Amis indigenous culture anchors the space in local heritage. Through Kuma’s signature interplay of lightness and structure—expressed through strategic skylights and voids—the space becomes a light-filled pavilion where every element creates genuine connection.
Client:
Starbucks Taiwan
Role:
Concept Design & Innovation Director
Year:
2018
Project Team
Designer: Franco Chan
Note:
Created during Lucas Torresi's role at Starbucks Asia Pacific
This project exemplifies ALTO Design’s approach to transforming brand stories into lived experiences. Here, modular architecture becomes a metaphor for adaptability and connection, creating an environment where customers don’t just visit—they belong. The result demonstrates how thoughtful design turns industrial elements into instruments of warmth and community, making the brand story tangible in every interaction.
Note:
Previous work: This project was undertaken by Lucas Torresi in previous employment with Starbucks Asia Pacific and is showcased here to demonstrate professional experience and design capabilities. This work represents the proven methodologies now applied at ALTO Design. All intellectual property rights remain with the respective companies.
